With Reels, you can record and edit short videos. Learn how to add music, effects and voiceovers to the clips you record, manage who can see your reels or use your audio, and discover creators on Instagram.

The correct size for an Instagram reel is 1080 pixels wide and 1920 pixels tall, with a 9:16 aspect ratio. This size is ideal for your user's mobile phone, ensuring that your content maximizes screen space. Reels can run for up to 60 seconds, with captions capped at 2,200 characters.

Creating Reels Select Reels at the bottom of the Instagram camera. You'll see a variety of creative editing tools on the left side of your screen to help create your reel, including: Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it.

As Reels become increasingly important, marketers are asking themselves “How many Reels should I post in a day?” The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible. There's room for variance though.