Reels are short videos you can easily create and enjoy watching on Instagram. They are a fun way to connect with your community over entertaining videos that inspire anyone to join in. It is the best way Creators can find a community that is deeply engaged and aligned with their interests.

However, simply rewatching a reel multiple times does not count as additional views according to the algorithm. Moreover, a view will not be counted if the reel is watched for less than 3 seconds or if the user quickly passes by without spending enough time on it.

Instagram reels were first introduced on August 5th, 2020, and were 15 seconds long.